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The growing influence of patient 2.0
Today’s empowered patients demand involvement in the management of their health
Presented by Magali Geens, Research Director Health - InSites Consulting
Medicine has long time been a top-down affair. Regulators, researchers, pharmaceutical companies, and health care professionals were gate-keepers. Patients were only given access to essential knowledge. Without many questions, they meekly obeyed doctors and medical staff.
However, things are changing and patients are standing up and claiming more insight and involvement in the management of their health. Popular media, employers, unions, IT companies, patient organizations... are all driving these changes. And the revolution of new media is undoubtedly the key driver: next to the traditional care paths followed, Doctor Google is consulted ever more frequent.
The end of the health landscape as we knew it is a fact and health actors urgently need to rethink their roles within this changing environment. The “Growing Influence Of Patient 2.0” considers new evolutions such as PatientsLikeMe, YouTube & Google Health, how patients use these new platforms, and – most importantly – how health care professionals need to deal with this ‘new’ connected and informed patients.
Obviously it goes without saying that patients always have and always will come in kinds. Magali Geens will also bring different patient typologies alive (based on a large-scale Pan-European patient study that was conducted in 7 countries in 2009) and conclude with insights on how to better relate with each of the patient segments.
Program:
- 12:00 - 13:00 Lunch
- 13:00 - 14:00 Presentation
REGISTRATION DEADLINE: 15th June
Location : Kasteel Gravenhof, Alsembergsesteenweg 676, Dworp
REGISTER through the BeAPP website: log in, click on "event participation", select the event, click on "I will participate" and select whether you will join for lunch.
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